Growth Hacking Foundations

完整 SKILL.md

以下为安装包中的 Skill 原文，保留结构以便审阅触发描述、执行步骤与检查项。

---
name: growth-hacking-foundations
description: Use when establishing growth hacking practices, defining metrics, or evaluating ethical implications of growth tactics. Covers ethical frameworks (empathy, privacy protection, international vision) and comprehensive web/mobile metrics definitions with formulas and benchmarks.
---

# Growth Hacking Foundations

## When to Use This Skill
- Setting up analytics and tracking systems
- Designing growth strategies and tactics
- Evaluating tactics for ethical compliance
- Defining and tracking key performance metrics
- Establishing privacy and data governance policies
- Building sustainable growth practices

## Core Procedures

### 1. Apply Ethical Framework

**Apply Empathy (换位思考):**
- Identify who users are and what they need
- Understand their resource acquisition habits
- Determine costs/pressures they're willing to bear
- Identify what marketing modes users resent most
- **Golden Rule**: "Do not do unto others what you do not want done to yourself"
- Validate by standing in user's shoes
- Avoid opportunistic psychology

**Prioritize Privacy Protection:**
- Acknowledge power imbalance: developers can easily access privacy
- Accept responsibility: "With great power comes great responsibility"
- Request minimum degree of authorization absolutely necessary
- Provide maximum degree of informed consent to user
- **Prohibition**: Do not use "improving experience" as excuse to misuse data

**Adopt International Vision:**
- Recognize Growth Hacking originates from Silicon Valley with stricter boundaries
- Assess risks: behaviors exploiting domestic loopholes could face heavy penalties internationally
- Aim to build "century-old shop" (world-class, sustainable company)
- Establish correct values from the start
- Plan strategies with international vision
- Strictly adhere to spirit of contract

### 2. Define and Track Metrics

**Website Metrics:**
- **PV (PageView)**: Count of all page loads in 24h period
- **UV (UniqueVisitor)**: Count of unique IP addresses in 24h period
- **Visit (Session)**: Interaction from entry to exit (>30 min gap = new Visit)
- **Landing Page**: First page accessed in Visit (tracks ad effectiveness)
- **Exit Page**: Last page accessed (check Exit Rate = Exits/PV for leaks)
- **Bounce Rate**: Bounces/Total Page Views (measures stickiness)
- **Conversion Rate**: Conversions/Traffic
- **Duration**: Time of last access - Time of first access

**Mobile App Metrics:**
- **New Users**: First-time app opens (Device ID)
- **Active Users (DAU/MAU)**: Users with specific behavior in period
- **Retention Rate**: Users remaining after period / Initial New Users
- **K-Factor**: (Avg Invites sent per user) × (Conversion rate of invitees)
- **ARPU**: Revenue / Active Users
- **ARPPU**: Revenue / Paid Users
- **LTV**: Cumulative revenue from first to last use

## Decision Criteria

**Ethical Tactic VIABLE when:**
- Passes empathy test (you would accept it as user)
- Requests minimum necessary authorization
- Provides maximum informed consent
- Complies with international standards
- Builds long-term brand value

**Unethical Tactics to AVOID:**
- Uploading user content without consent
- Uploading address books without permission
- Spamming contacts
- Using "Dark Patterns" like forced sharing

## Key Variables
- **User Willingness**: Cost and pressure user willing to accept
- **Authorization Level**: Degree of access requested (must be minimized)
- **Legal Standard**: Benchmark for compliance (Domestic vs International)
- **PV/UV**: Basic traffic metrics
- **DAU/MAU**: Engagement metrics
- **K-Factor**: Viral coefficient
- **ARPU/LTV**: Revenue metrics
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## Source Provenance

- Collection: `增长黑客-创业公司的用户与收入增长秘籍`
- Archive: `增长黑客-创业公司的用户与收入增长秘籍.zip`
- Source file: `../_sources/增长黑客-创业公司的用户与收入增长秘籍.md`
<!-- source-provenance:end -->