05

Brand Ip And Content Strategy

brand-ip-and-content-strategy

构建品牌IP和内容+营销的战略框架,包括内容形态融合、造节营销策略、品牌IP化路径以及未来内容营销的三阶段布局。适用于品牌寻求长期文化影响力、需要建立独特品牌护城河、流量红利消失后需要提升品牌资产,或希望将内容营销从"烧钱"转变为"赚钱"的场景。

Source: 内容引爆增长-建立竞争优势的内容营销方法论
07

Consumption Moment User Operations

consumption-moment-user-operations

适用于互联网企业、新经济企业、智能硬件厂商及面临转型挑战的传统企业。当用户完成购买行为(消费时刻)时触发,将购买视为持续经营用户的起点而非终点,通过持续运营实现从单次交易到长期用户价值的转变。适用于流量红利结束、市场从增量转向存量的环境。

Source: 内容引爆增长-建立竞争优势的内容营销方法论
11

Cash Flow Survival Analysis

cash-flow-survival-analysis

Analyze the critical difference between accounting profit and cash flow for company survival. Use when assessing short-term solvency, bankruptcy risk, or evaluating why profitable companies may fail d

Source: 手把手教你读财报
12

Net Profit Quality Assessment

net-profit-quality-assessment

Evaluate the quality and authenticity of a company's reported net profit by comparing operating cash flow to net profit. Use this skill when analyzing financial statements to assess if reported profit

Source: 手把手教你读财报
13

Revenue Recognition Five Step Model

revenue-recognition-five-step-model

Apply the five-step revenue recognition model under new accounting standards (IFRS 15/ASC 606 equivalent) when recognizing revenue from customer contracts including sales of goods, service contracts,

Source: 手把手教你读财报
14

Financial Statement Notes Analysis

financial-statement-notes-analysis

Analyze financial statement notes to understand company details, calculate subsidiary net assets from minority equity, and identify related party transaction risks. Use when conducting deep financial

Source: 手把手教你读财报
15

Expense Manipulation Analysis

expense-manipulation-analysis

Analyze expense manipulation techniques including expense deferral, cost concealment, and "big bath" accounting. Use when investigating potential earnings management through expense manipulation.

Source: 手把手教你读财报
18

Clause Classification Review

clause-classification-review

条款分类与审查策略,包括条款重要性分级(重要、非常重要、不重要)、基础条款与关键条款的识别与审查标准、辅助条款与通用标准条款的审查方法,以及具体的审查措施(调整顺序、不作约定、不作修改、增加、删除、修改、条款提示)。适用于审查合同、制定审查标准或创建合同模板时使用。

Source: 合同起草审查指南-三观四步法-第四版-2023-何力-常金光